The following information must appear on all therapeutic pet food product labels:
- The product name
- An indication of product type (for example, food)
- A description (content, use, claim) – include any nutrients that relate to the product claim; express content as ‘% as fed’,‘unit of energy’/weight
- The nutrient composition (related to claim)
- The net contents of the product (in metric weight)
- The directions for use (clear, simple and concise) – include dosage rates, period of use, and other information that may affect the efficacy and safety of the product
- The statement ‘Use under directions of a veterinarian’
- A ‘use before’ or ‘best before’ date, or expiry date
- The APVMA approval number (assigned at time of label approval)
- Storage information (to be stored below 30°C, in a cool dry place)
- Contact information
The following information should be included as part of the marketed label.
- A feeding guide
- The ingredients
The heading ‘for animal treatment only’ is not required but labels of therapeutic pet food products may use the statement ‘for animal consumption only’ to identify them as an animal product but differentiate them from veterinary products or medicines used for animal treatment.